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Advanced Web Copywriting Secret #1 - The Riveting Review


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asked Jan 22, 2017 by MalorieWhitt (160 points)
"Nip and Tuck" - Tighten up the design with a few style-sheet changes. Refining the type (snip, snip) and making a few tweaks to the color palette (snip, snip) can help bring things up to date.

Now, the headlines is very important but even more important is the body copy. It is called the presell letter. This goes on your home page and should be the main focus of it. You should try and remove any sidebars so the visitor can remain focused on what you have written. In this presell letter you will relate with the visitor and build up trust. Then you will make your recommendation, your review of the product and ultimately, hook them in and draw them in for the sale and you getting your commission.

Most decent web measurement systems these days allow you to set-up a scenario that is likely to be frequently used by your website visitors. Take a typical shopping cart scenario. Your visitor might arrive at your campaign landing page then add one of your products to his shopping cart. After this the ideal scenario for you is for the visitor to continue by filling in his credit card details and confirming his purchase. This means you might have a scenario which follows this path through your website.

landing page template Take the most important step of following up by phone whenever possible. Skype is a free worldwide phone service that you can join and talk to anyone regardless of where they live. This added touch that you are providing is something 99% of Internet marketers will not do.

Make your better landing page page simple. Simplicity rules in the web. Don't assume anything. Something that is obvious to you, is not so obvious to your visitors. Your visitors are busy. They don't have time to figure it out. If they can't find what they are looking for, they will leave instantly.

If you use drop down menus for your states or countries, remove them. "Techies" like drop down menus, but visitors don't. Let the visitor type in their state and country. It is ten times faster and much easier than looking through a long list searching for the state and country. Even if the United States is at the top, it is still makes the buyer search.

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BUSINESS CLASSIFIEDS: Helping businesses reach other businesses in a friendly Q&A style of interface.

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